Our Data
We maintain the most comprehensive and accurate product database in the pet food market, gathering data in real time from manufacturers, retailers, and pet parents. With access to nearly 10,000 diets, our team of nutritionists are able to map the unique nutritional needs of every pet “client” to the best diets available in the market.
Our Approach
Beyond the label
Want to know what is in a specific pet food? We have the facts. Find out the latest information and details on any pet food, beyond what you see on the label, including characteristics that are trending with consumers.
Pet-first Priority
Pet health is our top priority, and data model we’ve designed is focused on the nutritional needs of pets first, then mapped to the market to identify the most relevant products. Behind each nutritional assessment, Petabolix™ has curated the collective wisdom of years of animal health research from universities, veterinarians, nutritionists, and leading manufacturers to turn insight into happier and healthier pets.
Finding the right food
Once a nutritional assessment is calculated, including factors like breed, life stage, lifestyle and propensity to various health related items, we match nutritional needs to the pet market. Almost 10,000 diets, including treats, are considered for their unique health benefits and risks and presented to users as scored results.
Fighting obesity
It is estimated that over 50% of dogs are obese, which we know is often a symptom of [too much] love from pet parents. To help ease pets back into healthier body conditions, Petabolix™ takes a very considerate approach to recommending diet plans that follow the guidelines of leading nutritionists, food scientists, and veterinary research facilities.
Data-Driven Marketing Partnerships
Beyond providing personalized nutrition for pets, our data is also used by marketers to inform their marketing strategies in the pet food space. To inform our own products, as well as those of partners, we track retailer information, product pricing, customer reviews and ratings, manufacturer details, recalls, and detailed ingredient data.
Animal
Life stage
Lifestyle
Breed size
Activity level
Retail
Store locations
Digital outlets
Online pricing
Customer ratings
food
Ingredients
Guaranteed analysis
K/cals per cup
Calories
company
Manufacturer details
Social responsibility
Vet leadership
Recalls